Press Releases

SPRINGBORO, OHIO – July 31, 2006 - Bottled in Melbourne, Australia, Downunder Vodka has made its debut as the only Australian liquor imported into the US market. Recently purchased for worldwide distribution by Heartland Spirits Group, Downunder represents the essence of Australian life – free spirited, easygoing & heaps of fun!  Unlike other Vodkas, Downunder is triple distilled from Molasses making it distinctive and unique.  The Molasses is extracted from 100% Aussie grown sugar cane (grown by Australian farmers) resulting in a polished product yielding a clean, balanced body and a smooth finish.  Most vodkas are distilled in a stainless steel column.  However we use a copper distillation column, which imparts a unique taste.

The acquisition follows continued double-digit growth of the imported vodka segment. “Even though the vodka category, at times, seems crowded, there’s always room for a great import vodka.” said John Kanetzke, Director of Sales and Marketing. Vodka is the largest distilled spirits type with annual sales of over 40 million cases with imports representing over 25% of the total vodka market. In addition, the Vodka category accounts for an overwhelming share of alcohol consumption among 21-40 year old males and females. 

The initial launch of Downunder Vodka capitalized on the growing consumer demand for imported vodkas, as well as a current appreciation for good quality Australian products. “The Australian culture is ready to burst into the foreground through its influence in the worlds of music, film, sport, fashion and design.  Consumers demand authenticity and with the brand’s spirited themes of fun and uninhibited adventure, Downunder will bring the true spirit of Australia to American drinkers,” Kanetzke states.  Done differently Downunder…

Downunder is available in a 750mL bottle priced at $9.99 and a 1.75L priced at $19.99.