Press Releases

SPRINGBORO, OHIO -- September 15, 2006 - This is not your grandfather’s Cognac. Heartland Spirits Group is excited to announce the release of Kush Herbal Cognac. The first of its kind, Kush has an intoxicating blend of French XO Cognac, natural fruit flavorings, and Hemp Essential Oil (HEO) imported from Amsterdam. Adding fruit flavors and herbs to the finest grade of Cognac, Kush brings innovation to the category.

“To further differentiate Kush, we bottled it in an Italian Bruni glass bottle in a shape unique to the world. With a distinct blend of flavors, colors, and packaging, Kush will truly stand alone,” states John Kanetzke, Director of Sales and Marketing. Kush’s arrival speaks to the savvy, urban consumer looking for a memorable spirit at their favorite club or to enhance their personal collection.

This exceptional mix presents itself in three distinct colors and flavors; “Amsterdam” with heavy herbal flavorings, light pear flavors, and XO Cognac; “Hydro” with equal herbal and light berry flavors mixed with XO Cognac; and “Reserve” with light herbal and raspberry flavorings accompanied by a heavy XO Cognac taste.

Marketing for Kush seeks to utilize the excitement of music and club life to promote the product. Sure to be a topic of conversation in clubs and bars across the US, Heartland has teamed with DJs nationwide to spread the word about Kush. In addition, Kush is an Official Sponsor of the artist Farenheit  “Live on Tour”. Heartland is also excited to have the artist Fat Joe produce a song drop and a video drop featuring Kush Herbal Cognac. The musical advertising approach continues with the use of mixed tapes, cross merchandising and promotions.

For further information, please contact:
John Kanetzke
jkanetzke@heartlandspirits.com
Director of Sales and Marketing
Heartland Spirits Group
218 Tahlequah Trail
Springboro, OH  45066-3052
Phone: (937) 743-2444
Web: www.heartlandspirits.com